Mathematical Models in Risk Assessment: Applications Across IndustriesWhen Shopify’s risk management team needed to predict which transactions might be fraudulent among millions of daily payments, they didn’t...14 October 2025
Personal Branding in the Digital Age: Authentic Self-Promotion for WomenWhen Dr. Tara Brouwer was named one of Canada’s Top 40 Under 40, she didn’t trumpet the achievement across her...7 October 2025
Negotiation Skills Every Woman Should MasterWhen Jennifer MacLellan walked into the boardroom at her Halifax-based tech company to negotiate her promotion to VP of Operations,...30 September 2025
Building an Effective Homepage for Personal TrainersWhen Marcus Thompson launched his personal training business in Calgary, he spent $3,000 on a beautiful website that showcased his...25 September 2025
The Psychology Behind Decision-Making: How Emotions Drive ChoicesWhen Jim Treliving, co-founder of Boston Pizza and Dragons’ Den investor, walked away from what seemed like a promising restaurant...18 September 2025
Mentorship vs. Sponsorship: Understanding the Difference and Finding BothWhen Sarah Kim was promoted to VP of Engineering at a major Toronto tech company, she credited two very different...11 September 2025